I knew I wanted to be a copywriter in the 7th grade when my form master said I was creative.

I believe advertising’s number one purpose is to sell a product or a service, but I also know we live in a world constantly striving for change in which people expect brands to get more socially involved. 

Some say that is not what advertising is supposed to do, that asking brands to solve social problems is like asking a sorcerer to heal an illness. "You have to go to the doctor."

I'm not saying don’t go to the doctor; I’m saying some doctors can make magic happen.